Building awareness of your event in today's cluttered online ecosystem has become especially challenging. Transform event communications into engaging, experiential videos to generate buzz, drive awareness and, ultimately, boost event attendance.

Improving Event Engagement
How do you drive event engagement when your customers and partners are not responsive?
Problem
The client wanted to improve event attendance, however, their customers and partners were not engaging with their traditional invites typically sent via text or email.
Solution
Using GroupStar, the marketing team enabled Hong Kong and Singapore teams to record video invites for key accounts. Videos ended with a request to indicate what the viewer wanted to learn from the event.
Results
100% those of who opened the video invite watched from start to end. 38% of viewers submitted suggestions, which were used to to fine-tune the event.

We’re committed to helping professionals communicate more creatively, and we’ve built GroupStar to do just that.
Let us know how we can help. Send us an email at the button below or fill out our web form to get started.
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