Drive signups and awareness of your event through personal video invitations sent via text, email, or social media. Include a call-to-action to incentivize viewers to learn more about the event and RSVP.
For events that involve speakers, creating a connection between speakers and potential attendees is imperative to encourage RSVPs. Create a series of videos featuring your speakers introducing themselves and their topic of discussion.
Once an event has passed, send out follow-ups thanking attendees for their participation and recalling highlights. A survey can be affixed to the video, allowing you to capture pivotal insights to improve future events and build trust.
Improving Event Engagement
How do you drive event engagement when your customers and partners are not responsive?
The client wanted to improve event attendance, however, their customers and partners were not engaging with their traditional invites typically sent via text or email.
Using GroupStar, the marketing team enabled Hong Kong and Singapore teams to record video invites for key accounts. Videos ended with a request to indicate what the viewer wanted to learn from the event.
100% those of who opened the video invite watched from start to end. 38% of viewers submitted suggestions, which were used to to fine-tune the event.
We’re committed to helping professionals communicate more creatively, and we’ve built GroupStar to do just that.