Send out periodic updates as needed if there are any changes or notable improvements to your offering in order to keep your partners informed and enthusiastic about your products and services.
Send personalized greetings during special times of the year to show authentic appreciation to your sales partners through video, a medium that has proven to be the more engaging way to deliver messages.
To help improve future performance, send out feedback surveys periodically to capture metrics about the demographics of your partners and customers, as well as specific quantitative and qualitative insights on your products and services.
Engage Channel Partners
How do you incentivize existing customers to invest in a new product?
The financial client wanted to inform investors about a new fund offering, however, they found that such financial products were hard to differentiate for the average customer, leading to little engagement and action.
GroupStar enabled the product specialists team to answer common investor questions about the fund through explainer videos with monthly updates of performance to keep the brand top of mind.
Of the people who landed on the video landing page, 80% played the video, while 94% of those watched from start to end. 34% chose questions they wanted answered, giving them a better understanding of their investments.
We’re committed to helping professionals communicate more creatively, and we’ve built GroupStar to do just that.