The Importance of Face in Video

People are highly attuned to faces. From the moment we are born to the moment we die we are immersed in human interaction. As social creatures we have specialized neural circuits in an area of the brain known as the fusiform gyrus or fusiform face area (FFA), that are hardwired to seek out and respond to faces. Take a look at these two pictures. It probably didn’t take any time at all for your eyes … Read More

How Video Can Help You Cut Through the Digital Noise

In our modern world we are surrounded by technology and bombarded with media. Because of this, traditional methods in brand development have become less successful. As people consume and create content at lightning speed, how can brands cut through the senseless noise and truly capture their audiences’ attention? A company’s presence needs to be seen. Video can transform your brand’s story by providing visual dialogue in a fresh, engaging way. The first important thing to … Read More

Telling Your Brand’s Story Through Video

In our modern world we are surrounded by technology and bombarded with media. Because of this, traditional methods in brand development have become less successful. As people consume and create content at lightning speed, how can brands cut through the senseless noise and truly capture their audiences’ attention? A company’s presence needs to be seen. Video can transform your brand’s story by providing visual dialogue in a fresh, engaging way. The first important thing to … Read More